TikTok definitely seems to be the hottest place for influencer marketing these days. With over 1 billion users, it is hard to find a social network that competes for such a premium demographic of younger consumers.
Due to such a wide selection of creators and content niches on TikTok, not to mention users from all over the world, companies who use the platform for promotion can sometimes find it difficult to determine when is the right time to post.
So, what IS the best time to post on TikTok?
While there are some different opinions about when is the best time to post, here are the best times according to experts.
According to Hootsuite (as of May 27, 2022) the best time to post on TikTok is 10 p.m. EST. Posting at this time seems to be the sweet spot for getting the maximum amount of engagement on the platform.
According to Influencer Marketing Hub the best times per day are as follows:
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 AM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
Some important questions to ask about your TikTok Audience.
Of course, these are just generalizations based on analyzing lots of different TikTok posts, it still may not be the ideal posting times for your particular audience. When determining YOUR best times to post, consider the following:
- Who is your target audience?
- Where is your audience located?
- What time do they typically browse social media?
- What type of content might they appreciate most at what particular time of day? Cooking, pets, outdoor activities, crazy dance moves?
Growing your TikTok following takes time and relies on a number of factors. Checking your TikTok analytics can also provide considerable insights into who your audience is and what are the peak usage times.
Oh yeah, and there is that whole quality content thing which is also kind of an important factor… But we will talk about that more in another article.
Until then, Happy Marketing!
Sean Earley is the Executive Editor of Digital Marketing Radar & co-founder of RobotSpaceship Podcast Network. He is the Director of New Biz Development and Publishing at KEMWEB, a musician, producer & consultant. He loves guitars and smoothies.